Mapping your Integrated Marketing Communication Major

Your Hood experience is about so much more than just your integrated marketing communication major.

The Student Success Center, the Center for Career Development & Experiential Learning, and the Office of the Registrar have teamed up to show you where an integrated marketing communication major can take you. They will help you cultivate, engage and prepare during your time at Hood so that you are career ready for your journey beyond Hood.

Additionally, these maps will serve as milestones and guideposts when you meet with your academic advisor.

Contact

Student Success
301-696-3860
Registrar
301-696-3620
Center for Career Development & Experiential Education
301-696-3583
Department of English & Communication ArtsIntegrated Marketing Communication (B.A.)

Please note that sample four year plans are examples. Students, in consultation with their advisor, will discuss an individualized degree plan reflecting their academic preparation, interests and goals. Actual sequences will vary based on course availability, need for developmental coursework, and student preference. For complete information on degree requirements, reference the Undergraduate Course Catalog at .

Year One

Fall SemesterCredits
Core- FYE 101: First Year Experience- Fall3
Core- Global Language 1014 (or 3 with ASL)
Core- ENGL 102: English Composition*3
Core- Social & Behavioral Sciences3
CMA 100: Mass Media and Society3
 16

*If taking ENGL 101: English Composition: Writing Skills, which is 4 credits, then a 1-credit Holistic Wellness Core course is recommended instead of a 3-credit Social & Behavioral Sciences Core course. This should put you at 15 credits.

Spring SemesterCredits
Core- FYE 102: First Year Experience- Spring3
Core- Global Language 1024 (or 3 with ASL)
Core- Quantitative Reasoning (One of the following is recommended: MATH 112, PSY 211, or ECMG 212)3
Core- Ethics3
CMA 201: Media Writing I3
 16

Year Two

Fall SemesterCredits
Core- Humanities3
Core- Natural Science with Lab4
Core- Developing Informed Viewpoints3
MGMT 301: Org. Theory and Behavior3
CMA 202: Visual Media Production3
 16
Spring SemesterCredits
Core- Creative & Performing Arts (CMA 207 is recommended)3
Core- Holistic Wellness1
CMA 310: Public Relations3
MGMT 306: Principles of Marketing3
CAMG 330: Social Media Marketing3
Elective3
 16

Year Three

Fall SemesterCredits
CMA 313: Writing for Public Relations3
CMA 305: Communication Law3
CMA 312: Intro. to Comm. Research or MGMT 423: Marketing Research Methods3
Elective3
Elective3
 15
Spring SemesterCredits
CMA 411: Public Relations Campaigns3
MGMT 281: Principles of Financial Accounting3
Elective3
Elective3
Elective3
 15

Year Four

Fall SemesterCredits
CAMG 399: Internship in IMC3
MGMT 406: Consumer Behavior and Analysis3
Elective3
Elective3
Elective3
 15
Spring SemesterCredits
Core- Holistic Wellness*1
Core- HOOD 400: Life After Hood2
MGMT 424: Marketing Communications Strategy3
IMC 470: Seminar in Communication Ethics3
Elective3
Elective3
 15

*If you took ENGL 101, instead of a 1-credit Holistic Wellness course, replace it with a 3-credit Social & Behavioral Sciences Core course for a 17-credit semester.

Total Credits124

Learning, Self-Exploration, and Academic Excellence

The Hood College Center for Career Development and Experiential Education is here to support you through your four-year educational journey. Whether you are headed toward additional educational pursuits after graduation or on to the exciting world of work, we recommend that you investigate all your opportunities through three distinct types of exploration. These include Cultivating knowledge of your major and occupations related to your studies, Engaging in activities that give you hands-on experience, and taking practical steps toward Preparing for life after college. Below are three tables that will help you understand these areas and associated activities. Want to know more? Meet with a counselor in the Career Center. Email careers@hood.edu to make an appointment.

Cultivate

Explore your major and related occupations

Year 1
Year 2
  • Make an appointment through to meet with a Career Counselor to update your resume and consider locations for an internship.
  • Explore club and engagement opportunities related to integrated marketing communications.
Year 3
  • Update your resume to include classes from the previous year and any experiences, either your major or employment.
  • Enroll in an internship course, to gain work experience and college credit.
  • Meet with Counselors in Career Services to identify potential internships, consider competitive national experiences.
Year 4
  • Update your resume to include classes from the previous year and any experiences, either internship or employment.
  • If you have not already completed one, take an internship, or find a second internship experience, to gain additional work experience and/or college credit.

Engage

Locally and Globally

Year 1
  • Attend the Fall and Spring Community Engagement Fairs to learn more about local non-profits.
Year 2
  • Participate in Career Center workshops on interviewing for success and creating a LinkedIn page.
  • Conduct informational interviews with Hood College alumni working in related fields.
Year 3
  • Attend Chamber of Commerce industry related events. Speak with a Career Center counselor to learn more about these.
  • Update your LinkedIn page to reflect new experiences and coursework.
  • Shadow professionals or alumni who work your field of choice.
  • Conduct informational interviews with Hood College alumni working in integrated marketing communication roles. (Work with a Career Center counselor to identify individuals).
Year 4
  • Schedule an appointment to learn about job interviewing and to practice interview with one or more Counselors in the Career Center.
  • Attend the annual Business Etiquette Dinner. Register for this event in Handshake.
  • Attend the Career Center’s Annual Night of Networking event to meet professionals.

Prepare

For Post-Graduation Success

Year 1
  • If eligible for the Federal Work Study program, consult with a Career Counselor about opportunities relevant to your marketing and communication interests.
Year 2
  • Attend the Spring Internship & Career Fair to meet directly with employers from a variety of industries who may need interns.
  • Regularly check the Handshake events page to see if there are employers of interest providing information sessions on campus.
  • If considering part-time employment, work with the Career Center and consult faculty to learn about opportunities at companies in business related functions.
  • Consider taking an exploratory micro-internship in your field of interest.
Year 3
  • Attend the Spring Internship & Career Fair to meet directly with employers from a variety of industries who may need interns.
  • Attend Career Center workshops on interviewing for success and how to conduct a job search.
  • Attend the Career Center’s Annual Night of Networking event to meet professionals.
  • Select part-time jobs and internships in your field of interest.
Year 4
  • Meet with a Career Counselor to make plans for how you will conduct your job search beginning in the semester prior to your graduation.
  • Discuss graduate school options with faculty in your department and a Career Counselor in the Career Center.
  • Attend the Spring Internship & Career Fair to meet directly with employers from a variety of industries who are recruiting for new hires.
  • Utilize resources at the Library and Learning Commons
  • Meet regularly with your academic advisor
  • Work with tutors at the Writing Center
  • Complete the FAFSA and apply for scholarships

Learn more about careers in integrated marketing communications:

  • Sales
  • Customer service
  • Management
  • Insurance:
    • Underwriting
    • Claims management
    • Sales
  • Real estate:
    • Property management
    • Sales
  • Human resources
  • Training and development
  • Labor relations
  • Writing/Editing
  • Corporate communication
  • Office management
  • Product and service organizations
  • Retail stores
  • Hotels
  • Restaurants
  • Manufacturers
  • Banks and financial institutions
  • Insurance companies
  • Hospitals and other healthcare organizations
  • Print and electronic media
  • Real estate agencies
  • Consulting firms
  • Research firms

Explore more career opportunities in integrated marketing communication:

Are you ready to say Hello?